What the Oscars Can Teach Us About Marketing

Watching the Oscar's last night I was reminded that entertainment is our number one export to the world. I was also amazed at the following lessons that jumped at me:

First and foremost who does not get excited about the glitz and the red carpet. The Oscars are like the Super Bowl they are bigger than us. We should all strive to put on that large of a show for our customers.

1. Control the message and presentation of the message. Engage the audience by telling a compelling story and keep them engaged.
2. Tell a compelling story. You can not bore anyone into staying involved. Keep them engaged on the edge of their seats.
3. Engage and interact with the audience. People love to be involved we want to be as one with those on the screens.
4. Market your website and text accounts. Also push your product tell them how to order.
5. Keep them asking for more. Repeat business is the key. Know you lifetime value.
6. The underdog can win. Think of Hurt Locker vs Avatar
7. Family values do matter. Think of the Blindside
8. Make them walk down a red carpet to get to your product.
9. Believe in your product and strut it out because no one else will.

If we strive to entertain and tell a compelling story with our ads we can drive higher response rates and readership rates. To quote the late David Oligvy, "You can not bore anyone into buying your product." We all want to be entertained, no one does business with those that bore them. Make your clients walk down your red carpet.

Kaddi spielt "Avatar" (Part 6)

Endlich bin ich ein Na'vi(gationsgerät)!!! Aber irgendwie ist es nicht so geil, wie ich mir das erhofft habe...



http://www.youtube.com/watch?v=aK0cI2Tl2yU&hl=en

Avatar accidental FUNNY applesauce allotment 15

zuko has a special intro for all of us aang pays sokka a complement(YEA RIGHT) katara tells aang how it feels to kiss him zuko hates the sunwarrior's leader sokka has bad luck aang declares his love for zuko aang also wants zuko to dance with him sokka sings to everyone aang says katara looks pretty zuko tells aang what he is gonna do when he catches him toph is gir Everyone try's to be Milton fludgecow aang the jedi watch aang smack that zuko yells at a little kid (My favorite part)



http://www.youtube.com/watch?v=iqbjHroON6k&hl=en

Chouwa Oto ~Sound of Harmony~ Avatar

Another something I couldn't resist making. I just loved the song (Chouwa Oto by Kokia) and thought it would fit Avatar pretty well. Please note that this is a fanvid; I own nothing of what you hear or see in this video. All credit goes to Kokia, Mike & Brian, Nickelodeon, Viacom and whoever else is supposed to own Avatar.



http://www.youtube.com/watch?v=E4uxSj_j4Aw&hl=en

Avatar Soundtrack 09- Quaritch

Quaritch- James Horner- Avatar Original Soundtrack.



http://www.youtube.com/watch?v=ETY2FBU3JN8&hl=en

Lord Vishnu In His Incarnation Was Called Vamana

The fifth avatar of Lord Vishnu is Vamana, or "dwarf incarnation", which occurred in Treta Yuga (the second age), long before the events described in Ramayana, and in strong association to the king Mahabali (some call him Maveli or Bali). Vamana is the first Avatar of Vishnu appearing in the completely human form.

Mahabali was a king of the Indian region presently known as Kerala (the Indian southern state bordering with Tamil Nadu), who stands behind the most popular legend - the Onam legend, which is a festival in celebration of the king Mahabali, who returns to the state of Kerala from underground every year.

Mahabali was Asura, but he was very religious and performed Vedic sacrifices. He was a great devotee of Lord Vishnu. The king was wise, judicious and generous. He brought the era of wealth during his reign. Everybody was happy; there was no caste or class discrimination. The rich and the poor received equal treatment. There was no crime, no corruption. People did not even lock their doors, as there were no thieves in the kingdom. But because he was a descendant of Diti, who was a rakshasa, the Devas did not consider him to be safe.

Mahabali (also popularly called Maveli or Onathappan) is believed to have ruled in South India before the Ramayana event; and his empire is believed to have extended from the Vindhyas in the north to the far out in the south.

Asuras did not worship Vishnu. To test the King, Lord Vishnu disguised Himself as a poor Brahmin boy called Vamana. He came to the Kingdom of Mahabali as a dwarf Brahmin - the Vamana Avatar. Vishnu said he was a poor Brahmin and asked for a piece of land. The generous King said that he could have as much land as he wanted. The Brahmin said that he just wanted as much land as could be covered by his three steps. The king was surprised to hear such a humble request, and insisted that the boy ask for more. But the Brahmin again said the same thing.

Just as king Mahabali agreed to grant the land to a dwarf who would mark it with his three steps, Vamana began to expand and eventually increased himself to the size of cosmic proportions. With his first step the Brahmin boy covered the whole of earth and with the other step he covered the whole of the skies. He then asked king Mahabali where is the space for him to keep his third foot. The king realized that he was no ordinary Brahmin. Vishnu then offered him to go to Patala, which is a nether world. King Mahabali accepted this boon but asked to be allowed to visit Kerala once a year to make sure his people are doing well. Lord Vishnu agreed.

The Onam festival is celebrated mainly in the south Indian state of Kerala; it is perhaps the only major Hindu festival that celebrates the reign of an asura king, although a very good one.

Exclusive Interview With James Cameron

Watch Popular Mechanics exclusive interview with "Avatar" director James Cameron and then go to www.popularmechanics.com to read the complete story.



http://www.youtube.com/watch?v=Aao0YSITuxc&hl=en