As market competition intensifies, more and more brands vying for the emergence of Wholesale Nike Shoes shoe brands to expand its own advantages in many shoe brands stand out, it is necessary to do all the work of market research to understand the real needs of consumers to develop a complete multi-brand development strategy, a good grasp of every aspect of the strategic process, an accurate grasp of the brand's market position, to be able to identify the direction for the brand development. In 2009, a Hollywood 3D film "Avatar" shows, in the world set off a wave of Avatar, Ling Xuecheng with its many years of market experience, the first up to the brand name of the movie - Avatar up, and according to the film itself features the main audience will be enthusiastic about its positioning as a fashion trend for boys in the school production of handsome shoes. According to Ling Xuecheng introduction, the main production of the fashion brand shoes, the main route to go wholesale, inexpensive, suitable for financially weaker groups of students who love fashion.
Sino-US joint venture production of children's Nike Air Max shoes from the brand Aobi Xi, three basketball club from the United States, and in the Ling Xuecheng view, the domestic shoe market has reached a certain saturation point, and as a new brand, its influence Jinjiang and competitiveness must be less than the strong local brand. Therefore Lingxue Cheng another way, starting from the children's shoes will Aobi Xi brand positioning in China's development of youth basketball, for this field, the current domestic shoe also involves small, so the market prospects are bound basketball shoe market than adults is much more broad.
According to Ling Xuecheng said Aobi Xi children's Nike Air Max 2010 shoes will be held in March 2011 in the Chinese market will be the first order. Previously, children's shoes will be held in a juvenile Aobi Xi 3 * 3 basketball, has been reported to the National Sports Commission of the activities, and Ao Bixi brand development investment capital 30 million, they have put in place, just waiting for the National Education Committee approval, Ao Bixi brand marketing road can embark on the journey. Ling Xuecheng on Aobi Xi brand in China is very optimistic about future prospects, the reporters also believe that careful strategic layout and a double assurance of sufficient funds under the brand Aobi Xi trip to China will be able to smooth all the way, also look forward to Aobi Xi able to develop youth basketball shoe market, their own piece of territory.
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